Creating iOS apps begins with clarity about the target users, the app's purpose, and the core problem to address in the initial release. A solid discovery phase outlines the MVP boundaries, selects suitable architecture, and helps avoid flashy features that sound good on paper yet fail to enhance actual usage.

With the foundation in place, attention moves to how the UI behaves, speed, and reliability across iPhone models and iOS updates. Uniform navigation, disciplined state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after it hits the App Store.